Royal Mood

Student project, Art direction

Art direction for a wig brand developed from name to concept. We wanted to promote the product as a fun everyday accessory, a true extension of your personality.

We came up with the creative concept of anarchy vs monarchy, an oxymoron to give yourself royal permission to rebel and to empower one’s self

TEAM / Juan Bernal, Paz Perczyk, Laura Restrepo, Lidia Rebollar PHOTOGRAPHY / Lidia Rebollar

Barcelona, 2016
Master in Design and Art Direction






5155 Perfume

Student project, art direction

The objective was to create a totally new “universe” for a fragrance, coming up with the naming, concept, story and launching strategy.

TEAM / ALMUDENA GARCÍA, LIDIA REBOLLAR, LIDIA REBOLLAR, ANA VIDAL
PHOTOGRAPHY / LIDIA REBOLLAR


Barcelona, 2017
Master in Design and Art Direction


EXPEDITION 5155

“In search of the unattainable, the unknown, the exclusive and scarce.”


We accompany a strong, fierce, intelligent woman who ventures into an expedition in search of a place that no man has managed to reach before: we enter the center of the earth.

Throughout the expedition we want the consumer to live in first person all the experiences that our character lives; the fascination, the discovery and the tribulations that she undergoes to reach the center of the earth and thus demonstrate how precious and scarce it is to reach our perfume.






PRODUCT LAUNCH STRATEGY

We propose to follow the expedition in chronological order on a web page. Day by day photos and videos will be uploaded about the location, weather, date, notes, personal items, objects collected, etc. At the end a vertical timeline will be generated, descending to the center of the earth, where we will see a video where our character finds this frozen world and discovers the nature that is inside.








Rebels amb causa

(Rebel with cause)
Student project, art direction

The challenge was to portray Moritz (a Catalan beer) as cultural rock'n'roll by using public space for street marketing. For this, we created the concept of the "Rebel with a cause", a person with a social conscience and a strong critical view. We wanted Moritz to speak out to those rebels and ask them to express their support for the culture and arts the Moritz way

TEAM / LIDIA REBOLLAR, LAURA RESTREPO, PAULA RUIZ, ITZIAR PÉREZ, ANNA MORAGAS

Barcelona, 2016
Master in Design and Art Direction