Royal Mood
Student project, Art direction
Art direction for a wig brand developed from name to concept. We wanted to promote the product as a fun everyday accessory, a true extension of your personality.
We came up with the creative concept of anarchy vs monarchy, an oxymoron to give yourself royal permission to rebel and to empower one’s self
TEAM / Juan Bernal, Paz Perczyk, Laura Restrepo, Lidia Rebollar
PHOTOGRAPHY / Lidia RebollarArt direction for a wig brand developed from name to concept. We wanted to promote the product as a fun everyday accessory, a true extension of your personality.
We came up with the creative concept of anarchy vs monarchy, an oxymoron to give yourself royal permission to rebel and to empower one’s self
Barcelona, 2016
Master in Design and Art Direction
5155 Perfume
Student project, art directionThe objective was to create a totally new “universe” for a fragrance, coming up with the naming, concept, story and launching strategy.
TEAM / ALMUDENA GARCÍA, LIDIA REBOLLAR, LIDIA REBOLLAR, ANA VIDAL
PHOTOGRAPHY / LIDIA REBOLLAR
Barcelona, 2017
Master in Design and Art Direction
EXPEDITION 5155
“In search of the unattainable, the unknown, the exclusive
and scarce.”
We accompany a strong, fierce, intelligent woman who ventures into an expedition in search of a place that no man has managed to reach before: we enter the center of the earth.
Throughout the expedition we want the consumer to live in first person all the experiences that our character lives; the fascination, the discovery and the tribulations that she undergoes to reach the center of the earth and thus demonstrate how precious and scarce it is to reach our perfume.
PRODUCT LAUNCH STRATEGY
We propose to follow the expedition in chronological order on a web page. Day by day photos and videos will be uploaded about the location, weather, date, notes, personal items, objects collected, etc. At the end a vertical timeline will be generated, descending to the center of the earth, where we will see a video where our character finds this frozen world and discovers the nature that is inside.
We propose to follow the expedition in chronological order on a web page. Day by day photos and videos will be uploaded about the location, weather, date, notes, personal items, objects collected, etc. At the end a vertical timeline will be generated, descending to the center of the earth, where we will see a video where our character finds this frozen world and discovers the nature that is inside.
Rebels amb causa
(Rebel with cause)Student project, art direction
The challenge was to portray Moritz (a Catalan beer) as cultural rock'n'roll by using public space for street marketing. For this, we created the concept of the "Rebel with a cause", a person with a social conscience and a strong critical view. We wanted Moritz to speak out to those rebels and ask them to express their support for the culture and arts the Moritz way
TEAM / LIDIA REBOLLAR, LAURA RESTREPO, PAULA RUIZ, ITZIAR PÉREZ, ANNA MORAGAS
Barcelona, 2016
Master in Design and Art Direction
The challenge was to portray Moritz (a Catalan beer) as cultural rock'n'roll by using public space for street marketing. For this, we created the concept of the "Rebel with a cause", a person with a social conscience and a strong critical view. We wanted Moritz to speak out to those rebels and ask them to express their support for the culture and arts the Moritz way
TEAM / LIDIA REBOLLAR, LAURA RESTREPO, PAULA RUIZ, ITZIAR PÉREZ, ANNA MORAGAS
Barcelona, 2016
Master in Design and Art Direction