Dig In Day
Creative + Art Direction + Design
Pepsi Dig In Day is an annual celebration spotlighting Black-owned restaurants, uniting community, culture, and cuisine. For its fourth year, we transformed Chicago’s DuSable Museum into an immersive block party experience featuring curated food stalls, live music, interactive photo ops, and a gamified product trial to drive engagement.
Chicago, 2024
Pepsi Dig In Day is an annual celebration spotlighting Black-owned restaurants, uniting community, culture, and cuisine. For its fourth year, we transformed Chicago’s DuSable Museum into an immersive block party experience featuring curated food stalls, live music, interactive photo ops, and a gamified product trial to drive engagement.
Chicago, 2024
Pepsi Nola Eats Fest
Creative + Art Direction + DesignThis food festival provided an immersive experience that combined food, music, and culture, drawing locals and visitors alike during one of the most exciting weekends in the city during Super Bowl.
New Orleans, 2025
Pizza Hut x Pepsi
Art Direction + Design
We created a Food Deserves Pepsi Visual Identity & Content Toolkit, seamlessly blending Pepsi’s refreshment appeal with Pizza Hut’s indulgence. This toolkit featured lifestyle and product-focused assets, driving consumer engagement and purchase intent while making every bite and sip irresistible.
Through rich food storytelling, mouthwatering photography, and cohesive branding, we elevated cravings and enhanced sales, proving that Food Deserves Pepsi.
2024
We created a Food Deserves Pepsi Visual Identity & Content Toolkit, seamlessly blending Pepsi’s refreshment appeal with Pizza Hut’s indulgence. This toolkit featured lifestyle and product-focused assets, driving consumer engagement and purchase intent while making every bite and sip irresistible.
Through rich food storytelling, mouthwatering photography, and cohesive branding, we elevated cravings and enhanced sales, proving that Food Deserves Pepsi.
2024